Overview MAS06A
HOMEPAGE
Gen Y: This is Not Your Mother’s Kitchen
Learning Objectives:
1. Define Gen Y members as a group, outlining their makeup, views on marriage and family, personal characteristics, and social skills
2. Describe how members of Gen Y work and the role technology and social media play both on the job and in everyday life
3. Outline Gen Y’s spending habits in relation to personal preferences, brand identification, and engaging shopping experiences
4. State the style preferences of the Gen Y consumer in terms of home design and summarize appropriate tactics to use to attract this new generation of spenders
SPONSOR

Masco Corporation is one of the world's largest manufacturers of brand name products for the home improvement and new home construction segments. We are also a leading provider of a variety of installed products and services, including insulation, for homebuilders. Browse the site to learn more about Masco Corporation, our family of companies, and our well-known brands.
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COURSE DETAILS
Course number: MAS06A
Credits: 1 AIA HSW CE Hour
Credit applies to: Organizations
Any device course format
Help: Course Instructions
Offline Study
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QUIZ DETAILS
Number of questions: 10
Format: Multiple Choice and True/False
Help: Quiz Instructions
Note: A score of 80% or higher is required to receive a certificate of completion.
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