Overview MAS06A
Gen Y: This is Not Your Mother’s Kitchen
Learning Objectives:
1. Define Gen Y members as a group, outlining their makeup, views on marriage and family, personal characteristics, and social skills
2. Describe how members of Gen Y work and the role technology and social media play both on the job and in everyday life
3. Outline Gen Y’s spending habits in relation to personal preferences, brand identification, and engaging shopping experiences
4. State the style preferences of the Gen Y consumer in terms of home design and summarize appropriate tactics to use to attract this new generation of spenders

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Course number: MAS06A
Credits: 1 AIA HSW CE Hour
Credit applies to: Organizations
Any device course format
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Number of questions: 10
Format: Multiple Choice and True/False
Help: Quiz Instructions
Note: A score of 80% or higher is required to receive a certificate of completion.
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