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Seminars & Webinars for Building Product Manufacturers

Ron Blank & Associates, Inc. has helped hundreds of building product manufacturers in their efforts to build relationships with design professionals. Our programs increase brand name recognition, generate specification leads, and ultimately aim to have your products incorporated into multiple Master Specifications.
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Seminars are FREE for one person from each company ($30 for each additional person). Snacks and Beverages are provided.

Getting Your Products Specified: LEED v4 Strategies &
Specification Secrets

Thursday, October 22, 2015 in Portland, Oregon

9:00 a.m. - 12:00 p.m.
Building an Effective Strategy for Getting Your Products Specified (Getting Specified) Presented By: Craig Haney, FCSI, CCS, SCIP (SpexPlus Master Specification System)

Topics Covered:
1. Understanding Specifiers & how to prepare your approach
2. Sales Presentation etiquette, strategy and effectiveness
3. Strategizing about resources, marketing and follow through
4. Following the project through design, bidding and construction
5. Writing 3­Part CSI guide specifications to fit Specifier needs
6. Increasing product name recognition and product specification

12:00 p.m. - 1:00 p.m.
LEED for Product Manufacturers (Spec Seminar)
Presented By: Glen Phillips, Director of Sustainable Education, GreenCE

Seminar Description:
Building products are a significant driver of success in LEED projects, although clear guidance for the manufacturing industry is often hard to come by. Manufacturers are also keenly aware of the potential for backlash from “greenwashing”, or even if their sustainability message doesn’t precisely articulate the environmental benefits using the right terminology. Join us for this 1 hour course to explore the role of successful product manufacturers in the LEED process, and discover some simple steps that can be taken immediately to heighten designer awareness of how your product can contribute. We conclude with a look ahead to see where the market is headed with respect to product sustainability, and highlight opportunities to increase the LEED applicability of your product offerings.

1:00 p.m. - 2:00 p.m.
Product Declarations for LEED v4 (Product Declarations)
Presented By: Tara Blank, Ph.D., founder of Elixir Environmental

Seminar Description:
Building product manufacturers have several new opportunities to get specified by contributing more points under LEED v4. This one hour presentation explores the product declarations used in LEED v4 and the transparency tools that product manufacturers need to maximize their specification efforts. The presentation will discuss how LEED v4 rewards product transparency, the Health Product Declaration (HPD), Life­Cycle Assessment (LCA), and Environmental Product Declarations (EPDs).

Ron Blank & Associates, Inc. is the recipient of the 2002 & 2008 AIA Continuing Education Award. These seminars outline how to get your product specified, and build name recognition for your products. In these seminars you will learn:
1. How to get your product specified
2. How to talk to design professionals
3. Who are the decision makers
4. Sales presentation etiquette
5. How to use literature correctly
6. Lead follow-up to a sale
7. How we connect you with designers
The second part of this seminar outlines a project from specification through bid and up to warranty. Learn valuable tips about:
  1. Designing a useful technical catalog
2. What to add to your website
3. Product technical literature
4. Writing 3-part CSI Specifications
5. How AIA/CES works
6. Effective continuing education programs
7. AIA requirements
8. Course Development tips
9. Questions about CE requirements
10. Advertising CE courses
About the Speakers + Moderators
Ron Blank, CSI, CDT, AIA Cornerstone Partner - Ron is President and CEO of Ron Blank & Associates, Inc. and affiliates (GreenCE, Inc., InfoSpec, Inc., CE Academy, Inc. and SpexPlus, Inc.). Ron has over 40 years experience in the building product systems and continuing education industry. Ron Blank's professional team makes personal visits and face-to-face building product presentations to over 1200 architectural firms across the country every year. He is a Professional Affiliate of AIA, a past Chairman of the AIA Provider Council, and a past president of the San Antonio chapter of CSI.
Landon Boone, CSI, LEED AP - Landon is currently the Chief Operating Officer for Ron Blank & Associates, Inc. He has a twelve year background in the field of architecture with a Master of Architecture from the University of Texas at San Antonio. He has worked with Ron Blank & Associates since 2003. Landon's job entails daily operations, business development, marketing, trade shows, and developing training programs for RBA's clients.
Craig K. Haney, FCSI, CCS, SCIP - Mr. Haney is specialized in construction technology and specifications. He has over 30 years experience in the fields of architecture and construction with over 20 years dedicated to specifications, construction technology, and historic restoration. Craig is a nationally known lecturer and author on specifications and historic restoration. Craig spent 8 years performing technical reviews of the SPECTEXT® master specification system for The Construction Specifications Institute (CSI). He has served as consultant to The American Institute of Architects (AIA) on the MASTERSPEC® specification system and also as special consultant to CSI on the conversion of civil engineering specifications to CSI principles.
Glen Phillips, LEED AP BD+C, LC - Glen serves as the Director of Sustainable Education at GreenCE, where he develops and delivers trainings and other educational material to design professionals. Glen has worked with retailers, school districts, design professionals, and commercial building owners to help implement sustainable development practices. Glen has also played a central role in the development of several sustainable building rating systems including LEED for Retail, and was a significant contributor towards the creation of the LEED 2009 Reference Guides and the LEED AP Study Guide series.
Tara Blank, Ph.D., LEED Green Associate - Tara has a doctorate in Biology with an emphasis in environmental science. She is the founder of Elixir Environmental, a consulting firm that works with building product manufacturers to develop life cycle and material ingredient documentation, including Health Product Declarations (HPD), Life Cycle Assessments (LCA) and Environmental Product Declarations (EPD).
Ron Blank & Associates, Inc., is a recipient of the
2002 & 2008 AIA Continuing Education Award.
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