Built To Last: Specification Secrets by Industry Giants
Do you want to get your building products specified? Would you like to increase your ROI and market share? This book will help you go from zero to hero on your specifications journey. Whether you are a beginner or an industry veteran, this guide will teach you the most effective methods to reach the decision makers and get your products specified. We provide you with specification techniques that have worked for the most successful building product manufacturers in the AEC industry. Our team will demystify the product specification process and help you get inside the mind of specifiers. We will teach you how to get on the design team and influence specifiers so that your product is specified.
Reader Testimonials:
“A real-world book by excellent professionals with well over 80 years of experience. Adopting the proven principles in this book will lead you to a successful career. I wish I had this guidance when I started out 47 years ago.”Roy F. Schauffele, FCSI, CCPR, FABAA, LEED GA
Division 7 Solutions, Inc.
“In these days of constant change in construction project delivery methods, most lose sight of the fact that every project begins with a specification. Always has, always will. Leave it to the Spec Shamans, Ron, Craig, and Brad, to shed new light on the lost art of consultative selling on the part of a well- trained product rep.” Warren Barber Manager, Technical Marketing
National Gypsum Co.
“Whether you’re new to the industry or a veteran, The Spec Shaman is a must-have for anyone marketing to design professionals.”Stephen DiRaffaele, LEED GA
Architectural Sales Rep
Indiana Limestone Company
“This book cuts through the fog of getting your product specified on a project. I have used Ron Blank’s techniques and methods – they work!”Dean Moilanen
Director of Architectural Services
Noble Company
“Over the past three years we have trained several of our sales professionals to become Subject Matter Experts, provided thousands of in-person, and online CE units, and have engrained our design professional commitment into the fabric of our company. We could not have achieved the level of success we currently enjoy without the support of the team from Ron Blank & Associates.”John J. Campbell
Vice President of Sales and Marketing
Eagle Roofing Products
